A recent conversation with Mr. R L Choudhary on the houseware sector for stainless steel in India began with a number crunch. The editor-in-chief of stainless steel magazine Steel Market Info, Mr. Choudhary, said that “as far as the Indian market is concerned, stainless steel houseware makes up the majority of consumption. Just look at the numbers: the total production of stainless steel in India is 3.5 million tons per annum.
Out of that number, some 50-55% is used in the houseware industry, and in the last 5-7 years, the market has grown by 12-18%. This is really significant, as the stainless steel houseware sector has remained at the top of the Indian market for many years—and the trend in growth suggests it will stay there.”
Asked about the reasons for the tremendous growth in stainless steel houseware, Mr. Choudhary cited the population of India along with a rising middle class, a far-reaching service industry, and the increasing consumer familiarity with the benefits of stainless steel. “As we all know, India has a big population. And in the countless cities, towns, and villages across the country where this population resides, stainless steel has become a key part of kitchens and households. In addition to use in private homes, stainless steel can be found in restaurants, hotels, and other service-oriented businesses. This is because stainless steel houseware and accessories are known as resilient, corrosion resistant, and safe for the preparation of food and other consumables. As we have written in Steel Market Info, India has ‘won the battle with rust’ thanks to stainless steel, and as more people learn about the beneficial properties of stainless, more people buy stainless houseware products.”
“India is providing good quality cookware at competitive prices, without compromising on quality.